Our Story

Zeugar was formed with a simple motive. To provide a range of No Sugar added, low calorie sweets without compromising on the taste.

Our journey started when one of our founders, was diagnosed as a diabetic, aged 30. He had a strong sweet tooth and found it difficult to lead a happy life without his daily dose of sweets. His search for natural, safe and tasty ‘No Sugar Added’ Sweets convinced him of 3 facts

  • There is very little awareness of ‘Sugar substitutes’ in the market. With many varieties of Sugar substitutes available in the market, it can be very confusing on what of them are natural, the right ones to use for different types of foods etc.
  • No Sugar added products are extremely difficult to get in India. Very few companies venture into this space (even when 8% of India’s population is diabetic) and even when they have 1-2 SKUs, they are not readily available in most stores. In certain products like chocolates, imported varieties maybe available, but they are often prohibitively costly
  • Many products that are labelled as ‘No added Sugar’ are just disguised sugar jaggery, honey, glucose, dried fruits etc. They are neither low calorie nor safe for people who cannot have sugar.


Zeugar was formed as a result of a personal quest to develop 100% safe, Sugar Free and Low Calorie food. Our vision is that no one should be denied their share of indulgence, just because of a dietary condition. So if you are diabetic or if you are looking to cut down sugar to avoid it (Remember, Diabetes is hereditary!) or if you are looking to cut down on calories to shed some weight, then our products are for you. Not only do we want to make tasty sweets available, we also want to guide you towards a good dietary plan, without compromising your taste buds.

It has taken us 25 long months to develop our range of products with the help of top food technologists, chefs and doctors / dieticians. We hope you like our products, like we do! If you have any questions or suggestions, please feel free to reach us on info@zeugar.com

Founding Team


Javed Kadir

Founder & CEO

Javed worked with McKinsey and Company, India for 12 years. He advised many Indian and MNC Food companies on topics like market entry, new product launch, marketing planning and distribution excellence. He is an MBA from IIM Bangalore and a Mechanical Engineer from NIT Calicut


Junej Kadir

Founder & COO

Junej worked with MRF Tyres for 10 years. He has held different roles across manufacturing, Engineering, Product Quality and Excellence. He has set up state of the art manufacturing plants from ground up. He is a Production Engineer from NIT Calicut

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